Brand Strategist | Sustainability Scholar
Ethics is not a business constraint; it is a foundational principle of regenerative enterprise.
About Our Founder
Corinna Bellizzi, MBA is a brand strategist, nutrition industry executive, and sustainability scholar. With a career spanning more than 25 years, she built Nordic Naturals into the dominant force in the omega-3 category before pivoting her focus to algae-based nutrition, ethical brand strategy, and doctoral research into what makes purpose-driven enterprises genuinely regenerative.
In 2021, she founded Care More Be Better, a podcast exploring the social and ecological issues that shape our lives. It now ranks in the top 0.1% of podcasts globally.
Pursuing her PhD at Prescott College,
her doctoral research argues that care, equity, and justice are not parallel dimensions of regenerative enterprise but its foundational origin. She lives on
California's central coast with her husband, two young sons, and a lively crew of rescued animals.
"People often treat ethics as a constraint on business success. In my experience, it is exactly the opposite. Ethics is the most durable foundation a brand can build on."
Corinna Bellizzi, MBA
Our Mission
Lasting Leadership
Circle B exists to close the gap between what purpose-driven organizations say and what they do. We turn genuine ethical commitment into the brand strategy that drives lasting market leadership.
PLANT TREES, PLANT HOPE
It All Starts With One Seed
At Circle B, we believe in giving back to nature. For every new subscriber to our newsletter, we'll even plant a tree. We do this through a strategic partnership with ForestPlanet.
Join us in making a positive impact on the environment—subscribe today and help us grow a greener future.
PLANT TREES, PLANT HOPE
It All Starts With One Seed
At Circle B, we believe in giving back to nature. For every new subscriber to our newsletter, we'll even plant a tree. We do this through a strategic partnership with ForestPlanet.
Join us in making a positive impact on the environment—subscribe today and help us grow a greener future.
